Blondes may have more fun, but they also face the challenge of maintaining their hair’s health and vibrancy. Enter purple shampoo – the secret weapon for keeping brassiness at bay and maintaining that salon-fresh look between appointments.

Why the need for extra care? Well, lightening your hair with bleach exposes it to more processing and chemicals than darker shades, leaving it vulnerable to damage and dullness. But fear not, purple shampoo is here to save the day!

What exactly does purple shampoo do?

As the name suggests, it’s a violet-based formula designed to neutralize yellow and brassy undertones in blonde hair. By utilizing the color wheel theory, purple pigments counteract warm tones, leaving your locks looking cooler and brighter.

Is purple shampoo just for blondes?

The answer is no!  Brunettes with highlights or balayage can also benefit from its toning properties. Whether you’re platinum, silver, or rocking natural blonde locks, incorporating purple shampoo into your routine is a game-changer.

How do you use purple shampoo?

Using purple shampoo is simple. Start with a deep cleansing shampoo to remove any buildup, then lather up with your purple shampoo of choice. Let it sit for up to 15 minutes to maximize toning effects, then rinse thoroughly. Remember, purple shampoo should complement your regular shampoo, not replace it. Use it once or twice a week to avoid buildup and maintain optimal results.

Which purple shampoos are the best?

With countless options on the market, finding the right purple shampoo can be daunting. Luckily, we’ve rounded up 5 of the best purple shampoos to keep your blonde looking flawless:

1. MilkShake Purple Shampoos: This brand has a cult following, is reasonable priced, and has a variety of options for different tones of blonde. With its combination of milk protein, vitamin-rich blueberries, and violet pigment, it’s designed to neutralize unwanted yellow tones and leave your hair looking shiny and beautiful.

2. Olaplex No. 4P Blonde Enhancer Toning Shampoo: Formulated with Olaplex’s signature bond-building technology, this shampoo not only tones but also strengthens and repairs damaged hair.

3. Matrix Total Results So Silver Shampoo: Say goodbye to yellow undertones with this color-enhancing shampoo, leaving your blonde locks vibrant and full of life.

4. Biolage ColorLast Purple Shampoo: Infused with orchid and purple pigments, this sulfate-free shampoo gently cleanses while preserving the vibrancy of your blonde hair.

5. Amika Bust Your Brass Cool Blonde Shampoo: Packed with nourishing ingredients like sea buckthorn berry and vitamins, this shampoo not only tones but also hydrates and smooths frizz.

Remember to use purple shampoo sparingly – overuse can lead to a slightly purple tint, especially on lighter blonde shades. Incorporate it into your routine 1-2 times a week for best results, and always follow up with a hydrating conditioner to maintain softness and shine.


With the right purple shampoo by your side, you can say goodbye to brassiness and hello to radiant, salon-worthy blonde locks every day!